An Interest In:
Web News this Week
- March 30, 2024
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
December 1, 2011 02:34 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/23us2PdiN7Q/
Burstly Raises $5.5M For In-App Ad Management; Launches Mobile Offer Mediation For iOS & Android
App developers don't exactly have a plethora of monetization options, which is why, alongside in-app purchases, they're becoming increasingly reliant on mobile advertising. For this reason, they want to get the most out of their ads, and, really, they want to sell directly to customers. Unfortunately, for most small teams, this just isn't in the cards. Which is where startups like Burstly enter the picture. While there are plenty of mobile ad mediation solutions to choose from, Burstly CEO Evan Rifkin thinks that the current batch isn't doing enough to empower developers to take complete control over monetization opportunities. For example, the startup offers a storefront for developers that enables them to establish their own branded portal where advertisers can directly purchase placements in their apps.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/23us2PdiN7Q/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch