Coda lowers price of electric sedan, sends it into production ahead of 2012 launch

Coda Automotive has set some lofty goals for its forthcoming all-electric sedan, and this week, it began pursuing them. On Tuesday, the upstart manufacturer confirmed that production of its 2012 Coda Sedan is already underway, with the first deliveries scheduled to roll out in January. With an estimated range of 150 miles, the sedan will also be powered by a 36-kWh battery pack, providing it with 134 horsepower. Most intriguing, however, is the car's new price, which now sits at $39,900, compared with the $44,900 price tag announced earlier. That puts it well within range of competitors like the Ford Focus Electric and Nissan Leaf, though as Coda's Thomas Hausch explained to AutoblogGreen, the change isn't exactly a "price drop," since the Sedan hasn't actually been sold at its earlier price point. Technicalities aside, it's now cheaper than previously expected, which is all that really matters for your bottom line. Full PR after the break.