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September 18, 2011 07:31 pm GMT

(Founder Office Hours With Josh Kopelman & Chris Dixon) Have-to-Have: Creating A Marketplace

Have to Have.mov-1Carla Holtze is the co-founder of Have-to-Have, which is offically launching later this week. She calls it "a digital shopping platform" that allows consumers "to save, share and shop for any product that they find across the web." Carla signed-up for Founder Office Hours with Hunch co-founderChris Dixonand First Round Capital'sJosh Kopelman.Her first question revolved around establishing a marketplace. "Attracting users then would make me more attractive to the strategic partners, or do I focus on really acquiring retailers who then bring with them the user base?"Kopelman is well versed in "the chicken and egg in supply and demand" problem while creating a marketplace, having launched Half.com back in the day (which was acquired by eBay for $350 million).

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