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August 24, 2011 01:00 am PDT

Musical Branding in Advertising

Music is vital in creating emotions. Without it movies and TV would be duller then watching grass grow - unless you're into that sort of thing. In this post I'll show you how brands use music to create emotional impact through something known as audio branding.

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Musical Branding in Advertising


Original Link: http://feedproxy.google.com/~r/FuelYourCreativity/~3/E36gcKrOUa0/

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