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August 18, 2011 07:05 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiYHBqoIGak/
(Founder Stories) DoubleClick's Kevin O'Connor: We Were Netscape's Profits
When Kevin O'Connor started DoubleClick in the mid-1990s, it was half an online media sales company for early Web companies like Netscape and Excite and half a technology company. "We were their profits," O'Connor tells Chris Dixon about Netscape in this second installment of his Founder Stories interview. (Watch the first one here). O'Connor relates how he got DoubleClick going in the early days, why he picked New York over Silicon Valley, and the challenges of introducing measurable advertising just when the Web was starting to take off. "People didn't want accountability," he says. Even the technology companies who were customers only wanted to use DoubleClick as their media reps, and not for their technology. When their contract with Netscape came up for renewal, DoubleClick was going to be fired as Netscape's rep firm because Netscape did not believe in their technology or that that they could sell advertising to CIOs (bundled with servers, which is what Netscape wanted to do). "Have you ever met a CIO that buys advertising? It was so nonsensical."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiYHBqoIGak/
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