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August 16, 2011 01:00 pm EDT
In the fall of 2010, AT&T stores nationwide installed a mysterious shroud housing some sort of exhibit. Even employees didn't even know what was inside, and anyone caught tampering with the makeshift wall in order to find out was terminated. What was this strange hype-building marketing ploy? A new iPad? Perhaps it was some secret Android device that nobody had heard of? The atmosphere was thick with suspense. When the curtain was finally lifted, it turned out to be... a BlackBerry Torch 9800.
This curious marketing attempt must've worked at least to some extent, since Research in Motion decided to tempt fate a second time with the Torch 9810. Known in its early days as the "Torch 2," the new version of the portrait QWERTY slider was released to much less pomp and circumstance. This time it was unveiled alongside two new BlackBerry BFFs: the Bold Touch 9900 / 9930 and the Torch 9850 / 9860. The 9810 in particular wasn't a surprise because we'd been given the opportunity to preview the device in May. Though it's nearly identical to the original, it packs a processor that nearly doubles the speed -- a behind-the-scenes upgrade culminating in a night-and-day contrast. But how does it fare against the blooming market of superphones that are flooding the market? And is this the best BlackBerry you can buy today? Let's find out.
Original Link: http://www.engadget.com/2011/08/16/blackberry-torch-9810-review/
BlackBerry Torch 9810 review
In the fall of 2010, AT&T stores nationwide installed a mysterious shroud housing some sort of exhibit. Even employees didn't even know what was inside, and anyone caught tampering with the makeshift wall in order to find out was terminated. What was this strange hype-building marketing ploy? A new iPad? Perhaps it was some secret Android device that nobody had heard of? The atmosphere was thick with suspense. When the curtain was finally lifted, it turned out to be... a BlackBerry Torch 9800.
This curious marketing attempt must've worked at least to some extent, since Research in Motion decided to tempt fate a second time with the Torch 9810. Known in its early days as the "Torch 2," the new version of the portrait QWERTY slider was released to much less pomp and circumstance. This time it was unveiled alongside two new BlackBerry BFFs: the Bold Touch 9900 / 9930 and the Torch 9850 / 9860. The 9810 in particular wasn't a surprise because we'd been given the opportunity to preview the device in May. Though it's nearly identical to the original, it packs a processor that nearly doubles the speed -- a behind-the-scenes upgrade culminating in a night-and-day contrast. But how does it fare against the blooming market of superphones that are flooding the market? And is this the best BlackBerry you can buy today? Let's find out.
Continue reading BlackBerry Torch 9810 review
BlackBerry Torch 9810 review originally appeared on Engadget on Tue, 16 Aug 2011 09:00:00 EDT. Please see our terms for use of feeds.
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