An Interest In:
Web News this Week
- March 30, 2024
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
July 13, 2011 04:47 pm EDT
[Thanks, John]
Original Link: http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter.[Thanks, John]
Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EDT. Please see our terms for use of feeds.
Permalink | ||CommentsOriginal Link: http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/
Share this article:
Tweet
View Full Article
Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget