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July 6, 2011 07:00 pm GMT
Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets-enabled publishers.Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for mobile rich media ads independently and trains publishers' salesforce as well. For brands, Medialets evangelizes their ad formats and the mobile ad opportunities provided by big-name publishers, serving as a middle man between publishers like CNN and advertisers like Coca-Cola. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oSc298XNwVk/
Medialets Updates Universal SDK With Third-Party Rich Media Support, New Mobile Ad Formats And More
Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets-enabled publishers.Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for mobile rich media ads independently and trains publishers' salesforce as well. For brands, Medialets evangelizes their ad formats and the mobile ad opportunities provided by big-name publishers, serving as a middle man between publishers like CNN and advertisers like Coca-Cola. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oSc298XNwVk/
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