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June 10, 2011 09:31 am GMT
"How much is your average sale here?""It's about five dollars."That one question told me Jessie Burke had been sold an unsuitable product. Her average sale was $5 and her Groupon rep had convinced her to run a Groupon for $13.I already knew how the story ended. Jessie had posted about her experience running a Groupon for Posies Cafe on her blog. She calls running a Groupon "the single worst decision I have ever made as a business owner thus far." You can read the story in Jessie's own words.I wanted to drill deeper and get at the why. I sat with her for an extended conversation. This is only one business owner's experience, but it is a story worth retellimg.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qdTKoAPU3OE/
Groupon Was "The Single Worst Decision I Have Ever Made As A Business Owner"
"How much is your average sale here?""It's about five dollars."That one question told me Jessie Burke had been sold an unsuitable product. Her average sale was $5 and her Groupon rep had convinced her to run a Groupon for $13.I already knew how the story ended. Jessie had posted about her experience running a Groupon for Posies Cafe on her blog. She calls running a Groupon "the single worst decision I have ever made as a business owner thus far." You can read the story in Jessie's own words.I wanted to drill deeper and get at the why. I sat with her for an extended conversation. This is only one business owner's experience, but it is a story worth retellimg.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qdTKoAPU3OE/
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