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May 18, 2011 05:22 pm GMT
Today, flash sales giant Gilt Groupe is launching its newest vertical"Gilt Taste, a marketplace for artisanal foods. By definition, artisanal foods are ingredients and foods that are hand-crafted, created in small quantities, and tend to be high-quality products. Basically, these are not the type of ingredients you'll find at your local Safeway. Led by former Gourmet Magazine Editor and New York Times Restaurant critic Ruth Reichl, Gilt Taste is a members-only site that aims to give consumers access to artisanal products and ingredients, many of which have only been available to professional chefs until now. But while there is an e-commerce component of the site, there is also a significant editorial presence, with recipes, background on each ingredient, where the ingredient comes from, and more. With its design and high-quality photography, the site feels sort of like a magazine. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uJm-l1G1uPY/
Gilt Taste: A Pricey Online Marketplace For Artisanal Foods
Today, flash sales giant Gilt Groupe is launching its newest vertical"Gilt Taste, a marketplace for artisanal foods. By definition, artisanal foods are ingredients and foods that are hand-crafted, created in small quantities, and tend to be high-quality products. Basically, these are not the type of ingredients you'll find at your local Safeway. Led by former Gourmet Magazine Editor and New York Times Restaurant critic Ruth Reichl, Gilt Taste is a members-only site that aims to give consumers access to artisanal products and ingredients, many of which have only been available to professional chefs until now. But while there is an e-commerce component of the site, there is also a significant editorial presence, with recipes, background on each ingredient, where the ingredient comes from, and more. With its design and high-quality photography, the site feels sort of like a magazine. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uJm-l1G1uPY/
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