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March 7, 2011 08:38 pm GMT
Qriously, a service that lets brands measure location-based public opinion, has raised $1.6m in a new funding round led by Accel Partners. Amalfi Capital also participated, while the London-based startup is originally backed by Pacific Tiger Group.Through its SDK offered to mobile app developers, Qriously lets advertisers display questions instead of traditional mobile ads so that they can measure sentiment in realtime but also based on a user's location. Those advertisers could be ad agencies, marketers, research companies and eventually small businesses - Qriously wants to "democratize mass insight", says Christopher Kahler, CEO and co-founder - while app developers get a kick back via a pay-per-answer model rather than pay-per-click or transaction.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jygjnEFs-NQ/
Qriously Raises $1.6M To Let Brands Replace Mobile Ads With Questions
Qriously, a service that lets brands measure location-based public opinion, has raised $1.6m in a new funding round led by Accel Partners. Amalfi Capital also participated, while the London-based startup is originally backed by Pacific Tiger Group.Through its SDK offered to mobile app developers, Qriously lets advertisers display questions instead of traditional mobile ads so that they can measure sentiment in realtime but also based on a user's location. Those advertisers could be ad agencies, marketers, research companies and eventually small businesses - Qriously wants to "democratize mass insight", says Christopher Kahler, CEO and co-founder - while app developers get a kick back via a pay-per-answer model rather than pay-per-click or transaction.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jygjnEFs-NQ/
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