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How to Write a Professional PowerPoint Presentation (Discover the Writing Process)
Are you writing a PowerPoint presentation? Learning how to create a PowerPoint takes practice. The writing process helps you organize the steps to produce a presentation.
You know your topic and audience. You know that your slides must grab attention, follow a logical order, and flow smoothly. This takes some work. But the first step in figuring out how to make a business presentation for PPT is to sit down and begin to write.
Before jumping in, look through our professional templates on Envato Elements. We'll explain how to plan and how to write a PowerPoint presentation. This introduction to PowerPoint writing has everything you need.
How to Write a Professional PowerPoint Presentation (Quickstart Video)
Do you want a head start on learning how to writing a presentation? If so, you'll want to review this short video that explains the basics of writing a PowerPoint presentation:
You've just learned how to create a PowerPoint. But there's more.
Download your free eBook on making presentations below. And don't forget to read the written tutorial for even more tips about writing a PowerPoint presentation.
- Research for Your Presentation
- Sit Down to Write
- Get Your Presentation Design Right
- Best PowerPoint Templates on Envato Elements
- Envato Elements: Design Without Limits
- Learn More About Professional PPT Presentation Design (In 2023)
- Find More PowerPoint Presentation Templates (For Inspiring Designs in 2023)
- Download Our Free eBook on Making Great Presentations
- Write a Professional PowerPoint Presentation Today!
Guide to Making Great Presentations (Free eBook Download)
Take what you'll learn in this tutorial further. Download our free eBook: The Complete Guide to Making Great Presentations.
Learn the complete presentation process in this comprehensive guide. That way, you can go beyond writing your presentation. You can learn to design all your slides like a pro, deliver to your audience with impact, and more.
In our tutorial, we make it simple. We go over how to write a PowerPoint presentation—quickly and painlessly. We’ll start with how to write a compelling introduction with a fail-proof “hook.” Then, we'll look at how to create an outline, and how to finish strong. Finally, we’ll wrap it up with some helpful design tips. These help the written and visual components of your presentation come together.
We've got the steps you need as an introduction to PowerPoint writing. Now let's get into the writing process that leads to a professional PowerPoint presentation!
1. Research for Your Presentation
Before you can write your presentation, you need to do some research. Here are the steps to take:
Step 1. Develop Your PowerPoint Presentation’s ‘Thesis’
Right now, before you get any further in the process, write out what your topic is in one sentence. Think of it as a mini thesis for your presentation.
To be effective, your single sentence “thesis” must be specific, relevant, and debatable. It's an argument that you'll spend the rest of your presentation proving.
For example, you may start by saying,
“It’s good for photographers to be aware of their surroundings.”
Think how this would read if you were a bit more specific.
“As a street photographer it’s important to be clear about your circumstances.”
Both phrases essentially say the same thing, but the second is more focused.
And finally, getting as specific and clear as possible might look like this mini-thesis from one of our photography tutorials:
Few things are more important as a street photographer than being clear on the context, or circumstances, in which you are photographing.
Step 2. Identify the Most Relevant Points
Now that you’ve written out your topic's mini thesis, it’s time to get to the main points.
The simplest way to do this? Make a list. Jot down everything that comes to mind on your topic. Once you’ve done this, go back through the list. Highlight (or circle or underline) the points that are most important.
Step 3. Write an Outline for a PowerPoint Presentation
An outline for a PowerPoint presentation helps you organize your thoughts. And it helps you decide exactly what to include.
A PowerPoint presentation outline is a roadmap for your written presentation. Use one whenever you think about how to create a PowerPoint. These list the essential points you’ll explore. These you’ve already identified in the step above. Now, you'll organize the points in a logical way, starting with your introduction.
- The introduction is where you tell your audience what you'll cover in your talk.
- Next, you write a topic sentence for each of the main points you've decided you want to cover.
- For each topic sentence or main point, you'll now write two to three supporting ideas or arguments.
- Your PowerPoint presentation outline needs a conclusion. The most effective conclusions end on as strong a note as the presentation began. Conclusions generally restate the key points you’ve made in your presentation. Then, they conclude with a call to action, compelling story, or memorable quote.
Now you know how to write a PowerPoint presentation outline. Next, let’s look at how to write a script for a presentation.
2. Sit Down to Write
Once you've done your research and you understand your topic, you're ready to start writing:
Step 1. Start Strong
Remember that mini thesis we worked on? You’re about to be glad you did it.
Your introduction should consist of two things: your thesis and a summary of your outline. It's important to find the right balance with how you approach this. You want to neatly skim over each of the main points you'll cover, but without giving too much away too early.
Your introduction shouldn’t just be informative, it needs to be engaging, too. It's your opportunity to convince your listeners that what you've got to say is interesting and worth their attention. It should grab their attention.
Step 2. End Strong
Your conclusion will look and sound a lot like your introduction. But there's one key difference. Your introduction is to intrigue, and your conclusion is to call your listeners to action.
Avoid watered down phrases as you wrap up your points. Learning how to write a presentation means sharpening your focus. Don't give hints or suggestions. Instead, use direct language and make impactful summary points.
Focus on that key last impression. Imagine what you want your listeners to leave your presentation with.
Step 3. Create a Compelling Hook and Angle
Your goal with the first statement of your introduction is to hook your listeners. You want to say something that makes them want to keep listening.
Ways to hook audience:
- Use a provocative statement.
- Tell a brief story or anecdote.
- Ask a rhetorical question.
- Say something that shocks or surprises your audience.
- Bring up a problem and share the solution.
This tutorial on how to make a good persuasive presentation has many helpful tips on crafting a compelling hook:
Step 4. Turn Your Main Points Into Mini Hooks
Think of each main point as a mini hook. A point is an opportunity to draw your audience in. Take advantage of this. Every main point you make should be a memorable one-liner.
When it comes to the delivery of each point, remember to speak clearly, state slowly, and pause where appropriate for effect.
3. Get Your Presentation Design Right
The writing process for PowerPoint doesn't work in isolation. It's one of many contributing factors that fuel a winning slide deck. Design is equally important.
Nothing will distract your audience more than a poorly designed PowerPoint presentation. It's essential to have a clear design strategy that pulls your presentation together. If you're lacking one, you won't inspire your audience. Here are a few critical design steps to take:
Step 1. Choose an Engaging PPT Template Design
Your slides need to be up-to-date and relevant. Have you ever seen a presentation that used a template that looks like it’s outdated or overused?
So, has your audience. Instead, download one of the many fresh modern PowerPoint templates from our Envato Elements. There are many professional options to choose from like the Golazo PowerPoint Presentation below.
The PowerPoint presentation format also needs to be on target with your goals. Learning how to make PowerPoint slides means knowing that every design isn't perfect for every occasion.
Learning how to create a PowerPoint is easier with great designs. For some more template ideas, check out these great articles on some of the best templates on the market today:
35 Clean PowerPoint Templates (PPTs) With Minimalist Designs (For 2023)
32+ Top Professional PPT Templates and Business Presentation Examples (2023)
Step 2. Work With Relevant Presentation Graphics
Photos and graphics are a great way to make a presentation more engaging. If they’re chosen well. But they can also be distracting. Written presentations need just enough graphic assets to shine.
Graphs are more likely to cause your audience to focus on the screen instead of on what you’re saying. If you decide to use a graph or infographic to illustrate a point, choose one that's simple to read.
Because photos and illustrations can be distracting, use them when it adds to the understanding of your point. When you use graphic assets, make sure they're relevant, in a current style, and are high-quality.
Learn how to work with images effectively. It's a key part of how to make PowerPoint slides. Find out which templates have the best graphic slide options in these collections:
35 Best Infographic PowerPoint Presentation Templates: With Great PPT Data Slides 2023
How to Work With Images in PowerPoint (Complete PPT Picture Guide)
Step 3. Keep It Consistent
One big problem with PowerPoint presentations occurs when you add content. If you're not careful, you may get a PowerPoint that's more like a patchwork quilt than a well-built slide deck. This is especially true if you add slides from other presentations into the one you're working on.
Mixed colors, messy text, and varying fonts are some of the issues that can afflict your slides. That's especially true when they're being built collaboratively.
Notice how the slide above is a departure from the colors and fonts used in the rest of the presentation. It looks and feels out of place, and doesn't fit the PowerPoint file type.
It's important that you use the Master Slide effectively to keep formatting consistent. Keep an eye on the overall feel and look of your presentation. This lets you create a presentation that's consistent and feels like a cohesive whole.
These articles help you cut out some of the inconsistencies that can crop up. They teach you how to write a presentation with consistent, focused messaging. With them, you'll learn how to create a PowerPoint more effectively.
How to Work With Views in Microsoft PowerPoint
How to Collaborate as a Team on PowerPoint (PPT) Presentations (+Video)
How to Create a PowerPoint Presentation From a PPT Template
20 Key Microsoft PowerPoint Features (to Make Better Presentations) + Video
Step 4. Format Your Slide Text for Readability
Your text formatting should be purposeful and visually consistent.
Your main points should act as headlines to a slide and should be a different size (or even font) then your body text. The fonts and sizes for each should remain the same throughout all your slides.
The beauty of PowerPoint though is that it offers you all the tools you need to format your slide easily and consistently:
A presentation is about you and what you've got to say. Your slides are merely the back-up dancers. For example, look at the slide below from the Clammos PowerPoint template. See how it maintains readability with larger font sizes and proper text formatting:
Step 5. Keep It Simple
We often have so much we want to share in a presentation, that the temptation is to keep adding text. But one of the most important things to remember when designing your slides is to keep things simple.
The is a case where less is more effective. A cluttered slide is distracting and hard for audiences to digest. They spend more time trying to figure out what to focus on: reading the slide or paying attention to the presenter?
Conversely, simple, visually appealing slides engage your audience while keeping them on each of your main points. Here are more guides that teach you how to make PowerPoint slides with effective design:
How to Make Good PowerPoint Slide Designs Even Better in 2021
How to Create a PowerPoint Presentation From a PPT Template
How to Make an Accessible PowerPoint Presentation
60 Effective PowerPoint Presentation Tips & Tricks (To Improve Your Skills)
Best PowerPoint Templates on Envato Elements
To save time while designing a professional PowerPoint presentation, a premade template comes in handy. Here are some of the best-selling PowerPoint templates from Envato Elements.
1. Colington - Creative PowerPoint Template
The Colington template has got a fresh and creative design that'll help you present your company as well as your portfolio. The template is easy to customise and includes a total of 30 modern slides. It's designed in widescreen PowerPoint format. It comes with five color schemes that you can use as a starting point for your presentation.
2. Agio - Modern PowerPoint Template
Try the Agio template if you prefer a minimal and clean design. Use this template for any type of presentation thanks to its simple and versatile slides. The template comes with 70 unique slides based on master slides and nine color schemes. It's designed in widescreen format and includes drag and drop image placeholders for easy editing.
3. 44 Clean Presentation - Simple PowerPoint Template
This template is another great choice if you’re looking for a simple and clean design. Use the template for business presentations as well as for portfolio or webinar presentations. It includes 44 slides, image placeholders, and subtle animations.
4. Model - Modern PowerPoint Template
The Model is a modern PowerPoint template suitable for business presentations. The template has got easy to edit image placeholders as well as vector shapes and various infographic elements. You’ll get a total of 30 slides and five premade color schemes. The template was designed in standard and widescreen format.
Envato Elements: Design Without Limits
Envato Elements has a single compelling offer. For a flat rate, you can download as many PowerPoint presentation templates as you want.
What’s more, you can download millions of other creative design assets too! These include stock photos, business card templates, web templates, icons, fonts, and more. PowerPoint file types are just one of the many assets you can leverage.
That’s right! For a single monthly subscription, you can download any type of design asset you might need. It's easier to learn how to write a presentation when you can simply use pre-built design assets.
These help you successfully brand and market your business. Sign up for Envato Elements today and start downloading PowerPoint and other templates.
Learn More About Professional PPT Presentation Design (In 2023)
You've learned how to write a professional PowerPoint presentation! For even more helpful guidance, turn to our guide to 60 Effective PowerPoint Presentation Tips & Tricks. This will teach you how to make a good PowerPoint presentation - fast.
These tips help you power up your knowledge of how to write a presentation. And here are a few resources that'll help you hone your skills as quickly as possible:
How to Add Text to PowerPoint & Make Amazing Text Effects (+Video)- How to Work With Views in Microsoft PowerPoint
How to Download, Import, & Install a PowerPoint Template
Find More PowerPoint Presentation Templates (For Inspiring Designs in 2023)
PowerPoint templates are time savers. As you learn how to create a PowerPoint, you can leverage designs. They give you great results for your written presentation.
Want to learn how to make PowerPoint slides? Keep using templates. To see more PowerPoint templates, check out these roundups:
25 Best PowerPoint Proposal Templates for Business PPT Project Presentations 2022
20 PowerPoint Templates With Cool Background Images & Killer Graphics 2022
29 Creative PowerPoint Templates: PPT Slides to Present Innovative Ideas (2023)
Download Our Free eBook on Making Great Presentations
Before you go, grab The Complete Guide to Making Great Presentations now for FREE with a subscription to the Tuts+ Business Newsletter. Use this comprehensive PDF guide, to get your ideas formed into a powerful presentation that'll move your audience!
Write a Professional PowerPoint Presentation Today!
The process of writing a PPT presentation is a straightforward, linear one. Write your thesis and main points. Then, create a solid introduction and conclusion. Find ways to hook your audience, and bring it all together by creating a visually appealing set of slides.
Anyone can learn how to make PowerPoint slides. It's a trainable skill that's easier as you follow those structured steps.
The best way is to use great PowerPoint templates that you can find on Envato Elements now! And if you're looking for more design inspiration, check out this terrific article:
Now, you know how to create a presentation! Get started today and bring your creative vision to life.
Editorial Note: This post was originally published in 2016. It's been comprehensively revised to make it current, accurate, and up to date by our staff—with special help from Brenda Barron and Andrew Childress. A video has been added by Andrew Childress.
Original Link: https://business.tutsplus.com/tutorials/how-to-write-a-professional-powerpoint-presentation-discover-the-writing-process--cms-25682
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