In the vibrant world of branding and design, there are few studios as dynamic and innovative as Duck Design Studio. Hailing from Brazil, this talented team of creatives has made waves with their colorful rebrand and visual identity for the 'flow brand'. Flow Brand, a name synonymous with creativity and energy, sought the expertise of Duck Design Studio to revitalize their brand image and create a visual identity that would captivate their target audience. With their proven track record of delivering exceptional branding solutions, Duck Design Studio eagerly took on the challenge. The first step in this transformative journey was a deep dive into understanding the essence and values of Flow Brand. Duck Design Studio recognized the importance of capturing the brand's spirit and translating it into a visually striking identity. Through collaborative discussions and extensive research, they uncovered the unique attributes that set Flow Brand apart from its competitors. With a clear vision in mind, Duck Design Studio set out to create a colorful and vibrant visual identity that would reflect the energy and creativity associated with Flow Brand.
They meticulously crafted a palette of bold and eye-catching colors, carefully selecting hues that would resonate with the brand's target audience. These colors were strategically applied across various brand touchpoints, creating a cohesive and impactful visual experience. The rebrand also involved the development of a new logo for Flow Brand. Duck Design Studio embraced the challenge of creating a logo that would embody the brand's essence while being instantly recognizable and memorable. Through a process of exploration and iteration, they arrived at a logo design that captured the essence of flow and movement, with its dynamic shapes and fluid lines.
Brand Identity
Duck Design Studio is a branding design studio based in Gramado, Brazil. You can follow more of their works via the shared links below.
Credits
- Strategy: Gabriel Sauer, Eduardo Matos and Vincius Mller
- Creative Director / Motion Design: Vincius Mller
- Website: Eduardo Matos, Bernard Gerber and Vincius Mller
Abduzeedo is a collection of visual inspiration and useful tutorials