March 29, 2023 07:46 pm
Original Link: https://www.theverge.com/23662075/adult-swim-new-time-michael-ouweleen-warner-bros-discovery
Adult Swims starting an hour earlier as Warner Bros. Discovery makes a play for older viewers
Though it once seemed as if Cartoon Network might end up taking quite a bit of damage as a consequence of Warner Bros.’ merger with Discovery, Adult Swim president Michael Ouweleen says that’s far from the case as the network gears up to expand its adult-oriented content block.
Deadline reports that Cartoon Network plans to start shifting over to Adult Swim programming one hour earlier — up from 8PM ET to 7PM ET — beginning in May as the network makes a more concerted play for viewers older than 18.
Speaking to Deadline, Ouweleen said that while the animation industry definitely went through a tumultuous period that lasted throughout 2022, there’s since “been a correction” and emphasized that “the animation bubble hasn’t burst but it’s...
Original Link: https://www.theverge.com/23662075/adult-swim-new-time-michael-ouweleen-warner-bros-discovery
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