Sony and Manchester City are building a metaverse, but they need to prove why we should visit

Sony builds incredible virtual worlds for its PlayStation games, and now the company is starting to dabble more seriously with building metaverse worlds, too. At CES 2023, the company showed a brief look at a metaverse-y experience it’s building with the soccer club Manchester City. But so far, Sony seemingly isn’t bringing the same high-quality, must-play approach it’s known for to this soccer-focused hangout.

The experience, which Sony and Manchester City are calling a “proof of concept,” will let fans participate in activities at a virtual version of the team’s Etihad Stadium with their own custom avatars. In clips from an official video, virtual avatars run around the stadium and on the field itself, occasionally dancing and...

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