Facebook and Instagram are making it easier for brands to file IP takedowns

Meta is introducing new tools for brands reporting potential IP violations on Facebook and Instagram, including some that automate the process of getting posts taken down.

Using Meta’s Brand Rights Protection tool, companies can flag content that they believe runs afoul of their intellectual property, including trademark violations, copyright infringement, fake or counterfeit products, and impersonation.

Some of the new features announced this week mean that companies will get quicker results when they flag something to Instagram and Facebook. “Brands with a demonstrated history of actionable requests,” for example, could be eligible for automatic takedowns when they report content. Typically, brands or a representative flag content to...

Continue reading…