Google now labels ads as Sponsored in mobile search results

Google is changing how it formats search results on mobile, the company announced today. Paid results will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they had before, and each website’s name is now listed at the top of each search result. The “size and shape” of each website’s favicons are also getting updated to make them easier to see. The new search results format is rolling out now on mobile, and Google says it plans to test a “similar experience” for desktop searches “soon.”

In its blog post, the company explains that the new “Sponsored” tag is being introduced to ensure that “ads are clearly labeled” with a tag that’s “prominent and clear across different types of paid content.” Meanwhile, showing site names...

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