Why I started to work at Novu - Things that you don't want to hear

Last time I discussed my journey at Linvo and becoming open-source.

Today, I want to explain why I chose to work for Novu :)

Being a senior developer and a team leader in the past, I am getting a lot of job offers, and I can basically pick almost everything I want.

In my previous startups, I wrote a lot of code - I mean, come on, I am a single developer working on Linvo. A backend, frontend and a bot are running in the background. It's a constant development of over two years alone

I didn't work for any company and worked only for my startup.
I had some savings, and I looked for a cheap country/place to live so I won't waste too much on food, so I chose Georgia, Batumi - I was renting this for $250

After around six months of writing code, I had a problem - The product was good (at least, I thought), but nobody was using it.

I was definitely going for the "build it, and they will come."

At that point in time, I thought about closing everything, but instead, I did something that I never thought I would do - MARKETING.

When I started, for me, marketing was ads and sleazy people.
But after doing like millions of tutorials on human psychology, I have begun to fall in love with it.

I took a break of around three months from writing code, except for bugs, and I got about ten subscriptions.

I was kind of amazed to see that nothing had changed, but the product started to make money.

At that moment, as a founder, I understood the power of marketing.

I have realized that you can give me develop almost everything from A - B, and there is a big chance I can do it, but it doesn't mean people will use it.

I love this phrase from one book that I read.

"You have never heard of a startup failing because they didn't have a product."

But I do love coding. I can sit for hours without standing writing code.

I had to find a bridge between the worlds.

When I met Tomer and Dima, the founders of Novu, They loved talking about code, but they understood the power of marketing and knew that the two things must go together in parallel.

Furthermore, Novu is an open-source product, which means everything revolves around code and architecture. My kind of thing

Instead of doing the same thing as everybody else did, they told me to come and help us boost Novu to the sky as Novu's growth manager.

And I am so happy I did. Running things like HackSquad and Novu's community heroes is just pure fun, and I enjoy every day of it.

If this post passes the 200 likes, I will make another post on what I am doing day-to-day at Novu

I just love this community. Thank you for reading it.

P.S I love writing stuff on Twitter, so please come a follow me, and I will follow you back
https://twitter.com/nevodavid