Lord of the Rings and Hobbit rights snapped up by Embracer in game buying spree

Embracer Group has embarked on an acquisition spree today that includes Limited Run Games, Tripwire Interactive, and the IP rights to Lord of the Rings and The Hobbit. There are five acquisitions in total today, alongside a sixth undisclosed deal for a company in the PC and console gaming space.

The Lord of the Rings and Hobbit rights mean Embracer now has control over movies, video games, board games, merchandising, stage productions, and even theme-park rights for the Tolkien fantasy franchises. This includes Amazon’s very big and expensive take on Lord of the Rings that will debut on Prime Video on September 2nd. Embracer notes that it could even explore “additional movies based on iconic characters such as Gandalf, Aragorn, Gollum,...

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