DNC wants influencers to make their midterm message go viral

With less than 100 days until the midterm elections, the Democrats are equipping influencers and TikTok creators with digital tools to reach voters across the internet with party-sponsored content.

In the run-up to election season, the Democratic National Committee (DNC) built an online organizing hub to drive the party’s messaging beyond its own social channels. The hub creates a central online destination for influencers, surrogates, and supporters to receive party-sponsored talking points, messaging, and a wide variety of digital content to post on their own social media feeds.

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