Pearson considering move to blockchain and NFT for future digital textbook sales

In an interview with Bloomberg, Pearson plc CEO Andy Bird discusses the benefits of moving digital textbook sales to blockchain and Non-Fungible Token (NFT) technologies as a mechanism to capture portions of secondhand sales:

"In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale," he told reporters following the London-based company's interim results on Monday, talking about technological opportunities for the company.