Software and the chicken and the egg problem

I have an idea for a SAAS business. But so does everyone. Its about execution that counts.

But which do you do first? Do you write code or market it first? Do you built it or sell it first?

Theses are very really questions.

My response is market it and validate the need for it first.

So here's my idea

If you want to start out and build an online store where do you go? Etsy? Shopify?

Great but here the problem. I'm not sure about you but do you pay fees for just about everything on Etsy? You pay a fee to have a store, you pay a fee to selling a new product. Fees fees fees.

And shopify is great but at 29 a month... when you start out and have 2 orders every few months. That's a big hit to the budget when you don't sell. And at that cost you still have to design and build your site before going public....

So what's the solution?

Sell products and only pay 1 fee when you sell something.

Upload product details and the site will do the rest.

Customise a store front like a YouTube channel and be featured on the home page.

What do you think?

Here's the marketing, before the building.

Do you think this is the right way around? Do you think this will work?

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Thank you for reading