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June 21, 2022 10:13 pm GMT
Original Link: https://justcreative.com/friction-in-branding-with-soon-yu/
[Podcast] Friction in Branding with Soon Yu
Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of Friction: 'Adding Value By Making People Work for It'will show you how.Original Link: https://justcreative.com/friction-in-branding-with-soon-yu/
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