Some NFT influencers want you to ignore the hype

When he started a YouTube channel in 2019, Jesse Hall decided not to tell his wife and kids until he’d gained a small following. Within a few weeks, he had a few hundred people subscribing to his coding tutorials — a success, in his mind. But it wasn’t until he started exploring NFTs that his audience exploded, quickly growing from thousands of subscribers to hundreds of thousands.

“I’m by nature very much an introvert, and this has really brought me more out of my shell than I ever have been,” Hall said. “And I’ve learned that I really like to teach.”

The crypto space tends to be dominated by enthusiastic boosters promising huge returns to anyone savvy enough to buy in — even as headlines fill with stories of crash after crash. But...

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