An Interest In:
Web News this Week
- April 2, 2024
- April 1, 2024
- March 31, 2024
- March 30, 2024
- March 29, 2024
- March 28, 2024
- March 27, 2024
May 4, 2022 09:15 pm
Original Link: https://www.theverge.com/2022/5/4/23057221/starbucks-nft-loyalty-program-rewards-perks
Starbucks plans a global digital community around coffee with an NFT loyalty program
Starbucks CEO Howard Schultz, along with executive vice president and chief marketing officer Brady Brewer, explained to investors during their Q2 2022 earnings presentation that the coffee company will add “new concepts such as ownership and community-based membership models that we see developing in the Web 3 space.” Brewer went further, saying “Imagine acquiring a new digital collectible from Starbucks, where that product also serves as your access pass to a global Starbucks community, one with engaging content experiences and collaboration all centered around coffee.”
A post on the company blog does more to explain what all of that means:
We plan to create a series of branded NFT collections, the ownership of which initiates...
Original Link: https://www.theverge.com/2022/5/4/23057221/starbucks-nft-loyalty-program-rewards-perks
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge