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April 14, 2022 12:02 am

Dungeons & Dragons Owner Hasbro Is Buying D&D Beyond

An anonymous reader quotes a report from Polygon: The parent company of Dungeons & Dragons developer Wizards of the Coast, Hasbro, announced Wednesday it is acquiring D&D Beyond, one of the franchise's most popular officially licensed digital toolsets and online storefronts. Wizards said on its official website it has "no plans to stop supporting D&D Beyond," and all purchases made by consumers will be honored going forward. D&D Beyond is the creation of Curse, and launched in 2017. The platform is, at its core, a web application and mobile app that provides players and Dungeon Masters (DMs) with the tools they need to play D&D in person or online. Features include a character builder, a character sheet, and a digital dice-rolling function. For DMs, it allows users to purchase official campaign books and other materials digitally for use inside the app. Prices for D&D books are traditionally more or less the same on D&D Beyond as they are on Amazon, Barnes & Noble, and at your local game store. D&D Beyond was purchased by Fandom in 2018 and, according to Hasbro, the relationship has been very lucrative since that time. "Over the last three years, the royalty paid to Hasbro by D&D Beyond has represented a significant contribution to the fastest growing source of revenue for Dungeons & Dragons," Hasbro said. That is undoubtedly true, as financial disclosures show that Wizards -- and its attached digital properties, including Magic: The Gathering Arena -- earned more than $1 billion for the first time in 2021. [...] Wizards' new president, Cynthia Williams, has bigger goals in mind. "The strategic acquisition of D&D Beyond will deliver a direct relationship with fans, providing valuable, data-driven insights to unlock opportunities for growth in new product development, live services and tools, and regional expansions," Williams said in a news release. "As part of Wizards, the brand's leadership will soon be able to drive a unified, player-centric vision of the world's greatest role-playing game on all platforms."

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