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April 7, 2022 05:25 pm

'Bill Nye, the Sellout Guy'

An anonymous reader shares a report: Bad news for everyone who loved watching Bill Nye the Science Guy during middle school science class: your fave is problematic. This week, Coca-Cola, one of the world's biggest plastic polluters, teamed up with TV's favorite scientist for a campaign to create a "world without waste," a joke of a corporate greenwashing campaign. In a video innocuously titled "The Coca-Cola Company and Bill Nye Demystify Recycling," an animated version of Nye -- with a head made out of a plastic bottle and his signature bow tie fashioned from a Coke label -- walks viewers through the ways "the good people at the Coca-Cola company are dedicating themselves to addressing our global plastic waste problem." Coke, Nye explains, wants to use predominantly recycled materials to create bottles for its beverages; he then describes the process of recycling a plastic bottle, from a user throwing it into a recycling bin to being sorted and shredded into new material. "If we can recover and recycle plastic, we can not only keep it from becoming trash, but we can use that plastic again and again -- it's an amazing material," quips Shill Nye the Plastic Guy. "What's more, when we use recycled material, we also reduce our carbon footprint. What's not to love?" What's not, indeed! The video is, on the surface, an accurate depiction of the process of recycling a beverage bottle. The problem lies in what recycling can actually do. Nye paints a rosy picture in the video of plastic Coke bottles being recycled "again and again" -- but if everything worked like he's said, we wouldn't be facing plastic pollution that has grown fourfold over the past few decades. Thanks to concerted lobbying efforts, the public has been led to believe that recycling is the cure for our disastrous plastic addiction. What it does in actuality is place the burden of responsibility on the consumer and allow companies like Coca-Cola to get away with no repercussions for their waste.

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