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March 2, 2022 02:45 pm

Facebook Researchers Find Its Apps Can Make Us Lonelier

An anonymous reader shares a report: When Facebook hosted an internal competition a few years ago to develop new product ideas, a handful of employees teamed up to build a robot named Max. Shaped like a small, upside-down bowl, Max was designed to be a companion -- a physical device humans could talk to that could detect their mood, according to two people familiar with the hackathon project. The creators gave Max little ears and whiskers so the device would be more fun and approachable, like a cat. Max never evolved beyond the hackathon. But engineers and researchers at the company, now called Meta Platforms, are still grappling with the thorny problem the experimental robot cat was designed to combat: loneliness. Meta, with a mission to help people connect online, has discovered through internal research that its products can just as easily have an isolating effect. As the company struggles to retain and add users for its already-massive social networks, making sure those people are happy is key to Meta's financial success. Loneliness has come into sharper focus at Meta during the Covid-19 pandemic, as people use its social media apps as alternatives to in-person experiences. Meta has promoted its role as a digital connector, running ads touting its groups and messaging products. "We change the game when we find each other," reads a tagline for one of its recent commercials. But internally, employees are questioning their products' impact on mental health.

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