Snap suing to trademark the word spectacles for its smart glasses

Snap is suing the US Patent and Trademark Office (USPTO) for rejecting its application to trademark the word “spectacles” for its digital eyewear camera device. But the USPTO has maintained that “spectacles” is a generic term for smart glasses and that Snap’s version “has not acquired distinctiveness,” as required for a trademark.

In its complaint filed Wednesday in US District Court in California, Snap claims that the Spectacles name “evokes an incongruity between an 18th century term for corrective eyewear and Snap’s high-tech 21st century smart glasses. SPECTACLES also is suggestive of the camera’s purpose, to capture and share unusual, notable, or entertaining scenes (i.e., “spectacles”) and while also encouraging users to make...

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