December 27, 2021 05:15 pm GMT
Original Link: https://boingboing.net/2021/12/27/how-the-great-british-bake-off-was-fastidiously-retitled-in-the-u-s-to-avoid-pillsburys-trademark-on-bake-off-here.h
How the Great British Bake-Off was fastidiously retitled in the U.S. to avoid Pillsbury's trademark on "Bake-Off" here.
They reshot and edited scenes for the U.S. market, and even used CG to make the etched-glass award say "Baking Show" instead of "Bake-off" in those scenes where it appears. Captain Disillusion shows how it was done. The real magic was lavishing so much money to edit such a traditionally cheap and unremarkable British game show award in the first place. — Read the rest
Original Link: https://boingboing.net/2021/12/27/how-the-great-british-bake-off-was-fastidiously-retitled-in-the-u-s-to-avoid-pillsburys-trademark-on-bake-off-here.h
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