Zombie brand RadioShack is launching a crypto market for the older generation

RadioShack, the venerable retailer relaunched as an online-focused brand in 2020, now wants to chart a future as a cryptocurrency exchange. Earlier this week, the company announced RadioShack DeFi (short for “decentralized finance”), a market where people can swap newly announced RADIO tokens as an alternative to a centralized exchange like Coinbase. Moreover, RadioShack insists that it’s uniquely positioned to take cryptocurrency mainstream — claiming that “RadioShack, and RadioShack alone, can bridge the gap and ‘cross the chasm’ of mainstream usage for cryptocurrency.”

RadioShack’s argument is basically that as a very old brand, it’s primed to sell old CEOs on cryptocurrency. “Too many [cryptocurrency companies] focused on speculation...

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