Juiceds new fat-tire electric bike targets a younger generation of riders

Juiced, the San Diego-based electric bike company known for its extremely fast, extremely heavy, moped-style cruisers, wants you to know that its newest model, the RipRacer, is “fun-sized.” Not like tiny-Snickers-bars-you-hand-out-at-Halloween-fun-size, but like a smaller frame size for a younger generation of riders.

Electric bikes are typically marketed and sold to adults, but increasingly, companies are seeing an opportunity around selling bikes to teens and young adults. Juiced is the latest to try its hand at making bikes that are smaller and cheaper than the typical e-bike.

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