New York Space Alliance Branding

Justin Au shared a really cool branding project for NSYA.Founded by former NASA directors, think tank strategists, and engineers, New York Space Alliance is a public benefit corporation leveraging New York resources and global talents to jumpstart entrepreneurship for space.

NYSAs logotype and visual identity system is based on a simple idea: looking upwards into the unknown. Meanwhile, the brands palette and core elements are firmly grounded in New York Citys heritage. Part revival of space-age wonder and part optimism towards a future in space, the visual identity aims to embody NYSAs bold aspirations to empower "astropreneurs" in their ventures.

In addition to the brand identity, we developed a campaign to launch NYSA's Virtual Space Accelerator initiative, asking New Yorkers some of the most pressing issues regarding space development right now. We aimed to create unexpected, graphically simple depictions of space, heavily inspired by Japanese minimalism.

Learn more at http://nyspacealliance.org

Branding