A landing page with a minimal design will convert more visitors into customers. So, use a dedicated landing page to direct all the traffic from marketing campaigns.

Nowadays, creating a landing page isn't difficult. There are dozens of attractive product landing page templates. In this article, we’re sharing the best product landing pages that are available on Envato Elements and ThemeForest.

Envato Elements: Design Marketplace With Beautiful Product Landing Page Designs

One of the places where you can find the best product landing pages is Envato Elements. It offers thousands of design assets. This includes great landing pages for all niches. Download an unlimited number of various templates, fonts, icons, stock photos, and more for a low monthly fee.

You can then use the assets you download in an unlimited number of projects. As such, Envato Elements is a great choice for creatives as well as business owners who need templates and graphic assets on a regular basis.

5 Best Product Landing Page Templates on Envato Elements for 2021

Here are some of the best-selling product landing page templates from Envato Elements. All the templates on this list come with attractive, responsive designs. They are easy to set up and customize. Here's our list:

1. Minutes - Multipurpose Product Landing Page Template

The Minutes template is a versatile template that comes with ten different concepts. It aims to help you showcase your product and its features in the best possible light.

The template is responsive. It makes it easy to display information about the product, reviews and testimonials. You can also show the pricing information. The template comes with support for video and integration with MailChimp.

2. Proland - Minimal Product Landing Page Example

The Proland template features a minimal design. It makes it easy to accept payments for your product. The template integrates with PayPal and MailChimp. It’s fully responsive and comes with a working pre-order form. Several variations are available. You can easily use video backgrounds to grab the attention of your visitors.

3. Root - Versatile Landing Page Template for Products

Try the Root template if you want the ability to use and reuse blocks across various sections. This functionality gives you more control over the design of your product landing page.

The template is also responsive. You can showcase your product with many images and build trust with product reviews. Plus, you can stay in touch with your customers thanks to MailChimp integration.

4. SuperAwesome - Creative Product Landing Page Design

Check out the SuperAwesome template if you’re after a creative and modern design. The template comes with the ability to feature beautiful full-width product banners. Display user reviews, pricing options, and features of your product. It’s easy to customize and you can move sections to arrange the layout of the page exactly the way you like it.

5. Vero - Modern Marketing Landing Page Design

The Vero template is a modern and minimal landing page template. You can use it to promote an individual product, an eBook or a mini course. The template features a stunning parallax background and is easy to customize. It also comes with built-in lead generation forms, perfect for growing your email list.

Envato Elements (Design Without Limits)

As you can see, there's no shortage of great product landing pages on Envato Elements. But you'll find more than product landing page inspiration on the site. Envato Elements has an unbeatable offer:

For the price of a monthly subscription, you get unlimited access to download as much as you want from the full Envato Elements digital asset content library.

Download as many single product landing pages, custom fonts, stock videos, and other assets as you can use. With a license that covers all assets, you won't have to worry about how you're allowed to use what you download. Create whatever you want whenever you want with an Envato Elements subscription.

Don't be tempted by product landing page templates you find online for free. The best product landing pages are designed using premium templates not free ones.

Whether you’re a designer or a business owner, take advantage of Envato Elements' offer. Sign up for their monthly plan.

If you know you won't be able to take advantage of a subscription, you'll want to make a single purchase of assets. In that case, head over to ThemeForest from Envato Market.

20 Best Product Landing Page Templates on ThemeForest for 2021

If you’re in a hurry and want to get your landing page up and running as quickly as possible, stop by ThemeForest. Check out the beautiful product landing page lineup. This is a perfect choice if you need to make a one-time purchase as you’ll only pay for the item you need.

Here’s our selection of the best product landing page examples from ThemeForest:

1. Ponno - Bold Product Landing Page Template

The Ponno template features a modern and bold design. The template makes a great choice for promoting any type of product. It comes with six different page designs so you can choose the one that fits your style the best. The template is easy to customize and fully responsive.

2. Emexso - Product Landing Page Template

The Emexso product landing page template has a colorful design. It’s perfect for promoting single products. The template has three demo variations that you can use to create your landing page. Easily customize colors and fonts and add your own content. On top of that, the template comes with custom icons.

3. Prolend - Clean Landing Page Template for Products

Here’s a versatile product landing page template that you can use to promote any type of product. You can customize fonts and colors. The template features six demo landing pages to choose from. It’s responsive, SEO-friendly, and features a mobile-friendly carousel.

4. Beraw — A Clean One Page Landing Template for Startups and Businesses

The Beraw template is a great choice if you’re looking for minimal design. The template is fully responsive and has a Retina-ready design. Treat your visitors to product videos hosted on YouTube, Vimeo, or on the landing page itself. Use the extensive documentation to help you get your landing page up and running in no time.

5. Goup — Multi-Purpose Parallax Landing Template

Less is more when it comes to your product launch landing page. Goup is a perfect product landing page example. This template features a single page layout. You can use it for different industries. 

It uses minimal design and a modern illustration to help keep visitors on your landing page. Goup is responsive. Plus, it lets you customize the template with more than 1,000 icons and 400 Google fonts.

6. Tomillo - Bootstrap 4 Angular Multi-Purpose Multi Pages Template

The Tomillo landing page template is a multipurpose option. It can fit most products and services. Tomillo is responsive and SEO optimized. It features a design that puts what you're marketing front and center. Thanks to the included contact page, this design will help you move visitors through the consumer funnel.

7. Soxolo - React Multipurpose Landing Page Template

Soxolo is a fully responsive choice for your product landing page template. It's Retina ready, and cross-browser compatible. Add information about your product, team, and social media profiles.

Soxolo is easy to customize. You'll have your landing page up and running in no time.  

8. Apzia - App Landing Page HTML Template

The Apzia template was built to help you promote your app or product in style. The template features more than four home page options. With each of these options features custom illustrations you can use to promote your app. The template is fully responsive. It comes with documentation and support in case you get stuck.

9. Softop — Landing Template for Apps and Software

Consider the Softop template if you’re marketing apps or software. This template features an elegant and fresh design with features that include:

• fully responsive design


• one page layout


• Google Fonts integration


• 1,000+ icons


• well-documented

10. Mosto - App Landing Page

The Mosto template is made for app developers. It was built with conversion in mind. So, it lets you share important features and pricing information in an organized way. The unique isometric illustrations add a modern visual touch to Mosto. It includes 25 homepages and 14 customizable inner pages. You'll have no trouble doing your app justice.

11. Prolab - Product Landing Page

Professional landing page templates like Prolab are a great option for your product launch. Prolab includes a working Ajax contact form that's perfect for lead capture. The template has a lot of customization options, like 16 home pages to choose from. 

Features of the products are organized in an elegant grid design. You can display different pricing options with beautiful tables.  

12. Pelum - Product Landing Page

The Pelum template is perfect for modern businesses. The template is fully responsive and features a modern and clean one-page design. Pelum runs well on devices of all sizes. Customize this template to your heart's content. Plus, enjoy 24/7 support from the developers.

13. Sintex - Clean Product Landing Page Template

Sintex is a responsive landing page template. It's suitable for any product promotion or sale. It was designed with the Bootstrap framework. This means your landing page will have an organized, grid-based layout.

Key features include:

• clean and modern design


• developer-friendly commented code


• responsive lightbox plugin


• cross -browser compatible


• 900+ font icons


• Google Fonts


• detailed documentation

14. Timepiece - Unique Product Launch Landing Page Template

The Timepiece template has a clean design. Besides two different layouts, it also includes a blog page. Use it to give your visitors even more helpful information about your product. Or use it to showcase case studies. 

The template allows you to insert many calls-to-action. Use full-width banner images to highlight your product. It even comes with a FAQ section to answer most common questions your visitors might have.

15. Buten - Simple Product Landing Page

The Buten template is a great choice if you want a simple design and a template that’s easy to edit and customize. The template is fully responsive and offers the following key features:

• three homepages


• clean and modern design


• fully customizable


• working Ajax contact form


• cross-browser compatible


• 2,100+ free IcoFont icons


• free Google Fonts


• well-documented


• dedicated support


• and more

16. VIGO - Landing Page Template for Health Product Niche

If you’re in the health industry, definitely check out the VIGO template. This template was designed to help you promote different health products. This includes dietary supplements, weight loss products, and more. The template features a clean design. It includes five different color schemes to choose from.

17. Jupiter - Sleek Product Landing Page Template

If you’re looking for a sleek and modern product landing page template, try the Jupiter template. It's got a versatile design and comes with 1300+ icons that you can use on your landing page. It’s also easy to customize and fully responsive. The template also features stunning transition effects that are sure to capture the attention of your audience.

18. Premat - Simple Product Landing Page Template

Check out the Premat template if you’re looking for a simple and minimal landing page template. Use this template to promote both physical and digital products. It comes with more 2,100 icons and a working contact form as well as a newsletter subscription form.

How to Customize a Premium Landing Page Template Quickly

Now you’ve seen all the different landing page templates. Let’s see how you can customize a premium template for your needs.

For this tutorial, I’ll use the Proland Landing Page template from Envato Elements. This template has a minimal design. Use it to promote products. 

1. Choose Your Landing Page Template

The Proland template comes with several different landing page templates. The first thing you need to do is to decide which one you’ll use.

For this tutorial, I’ll be using the Pre-Order landing page. It’s called index.html. So, I’ll right-click on it and open it in the Text Editor. 

2. Edit HTML

<div class="top-banner row m0 text-center fadeInOnLoad">
            <div class="container">
                <h2>The future of tech is here</h2>
                <p>Holistically incentivize revolutionary collaboration and idea sharing before cost effective users. Actual focused services before highly efficient human capital. </p>
                <a href="https://vimeo.com/142705963" class="btn btn-primary btn-lg video">Play <img src="images/play-btn-icon.png" alt=""> Video</a>
                <br>
                <a href="#product-choose" class="btn btn-warning btn-lg visible-sm-inline-block visible-xs-inline-block">pre-order now</a>
                <div class="row apple-watch">
                    <img src="images/apple-watch.png" alt="" class="watch_img">
                </div>
            </div>
        </div>

Once you’ve opened your landing page template in a text editor, you’ll need to edit the HTML code to include your information.

To edit the text, click between those angled brackets and delete the text. Then type your own. In the illustration above, I plan to change the first H2 on the page (on line 106). 

3. Change The Styles

  <!-- Theme CSS (For Available Color Options, See Documentation ) -->
    <link href="css/themes/blue-orange.css" rel="stylesheet">

In most cases, your landing page template comes with premade color schemes. You can see which themes are available to you in the template’s CSS folder under themes. To change the colors used in the template, locate the line that says: 

<link href="css/themes/blue-orange.css" rel="stylesheet">.

Then, change the blue-orange.css text to a theme of your liking. I'm going to change it to teal-magent.css.

4. Set Up Your Contact Form 

$to    = "[email protected]"; // <--- Your email ID here

To set up the contact form in the footer, you’ll need to set your email address. Open /php/contact.php file in your code editor. Then, you can change the Email ID and Subject. 

5. Upload Files to Your Web Server

Once you’ve customized the landing page, you’ll need to upload it to your web server. Your hosting provider will give you the FTP details to connect with your server.

You'll need an FTP Software for this such as FileZilla. Connect with your server and open /public_html folder in your server. Then copy all HTML, CSS and JS files from your local machine to your root /public_html folder in your server. 

5 Quick Product Landing Page Design Tips for 2021

Creating a single product landing page is made easier with a template. If yours is from Envato Elements or ThemeForest, it already has professional design. But if you want to take your single product landing page design to the next level, follow these tips:

1. Have Focused Design

A lot of businesses forget that a landing page is for capturing leads. That's why you need to make sure your product launch landing page centers on a single offer. As such, your design should direct visitors to where they can share their information.

2. Keep Words to a Minimum

A piece of having focused design is reducing the number of words you use. Nothing will make visitors leave quicker than walls of text. Some ways you can keep the amount of text low is by using bullets and icons to describe key product features. 

3. Feature Attention-Grabbing Visuals

Sadly, the internet is full of product launch landing pages that neglect this element. Get creative. Add photos, videos, and illustrations to your landing page. 

You can even just use a bold custom font. You'd be surprised by how much of a difference it makes.

4. Play Around With White Space 

As you add different pieces to your landing page, don't forget about white space. This is an important design concept. It refers to the space between elements on a page. 

The space between photos and text boxes is just one product landing page example. Check out your favorite websites and how they use white space for some product landing page inspiration. 

5. Don't Use Navigation Bars

As mentioned earlier in this section, landing pages are meant to capture leads. Navigation bars on landing pages give visitors a way to avoid sharing their information. This lowers conversions. Remove this temptation by letting visitors focus on your page's content.

5 Top Product Landing Page Design Trends for 2021

If you want to make sure that your landing page captures the attention of your visitors and converts them into leads or subscribers. It’s important to familiarize yourself with landing page design trends. By keeping on top of trends, you can design an attractive and modern landing page for your product.

Here are top five landing page design trends for 2021:

1. Get Creative With Section Dividers

A straight divider between different landing page sections is boring. In 2021, expect to see more creative dividers such as angles, abstract shapes, zig-zags, clouds, and similar.

2. Organize With Grids

Grid-based design is still going strong and with good reason. It makes your content nicely organized and the page layout more appealing. Stick with it in 2021 and going forward.

3. Use Abstract Backgrounds

Backgrounds with abstract shapes are a great way to make your product stand out and catch the attention of your visitors. Luckily, many templates from Envato Elements make it easy to take advantage of this design trend. 

4. White Space Matters

Remember to leave plenty of white space around your elements on the landing page. This will make the design visually more appealing as well as make it easier for your visitors to focus on the calls to action.

• 
  HTML
  
  
  How to Design a Great Landing Page Quickly Using Templates
  
  
  Brenda Barron

5. Get Bold With Your Images

Full-width images with dark overlays bring more attention to your product as well as your text. If you want your headlines or calls to action to stand out, this trend is definitely worth experimenting with. 

Where to Find the Best Product Landing Page Templates in 2021 (Envato Elements vs ThemeForest)

Both Envato Elements and ThemeForest have modern and trendy product landing page templates with attractive designs. When it comes to landing page templates, those two marketplaces are the top choices.

But which marketplace is right for you? What are the benefits of each? 

1. Key Benefits of Envato Elements

Envato Elements is a premium subscription marketplace. It gives you access to thousands of creative design assets, landing pages included. What makes Envato Elements unique is the fact that you can download as many templates as you want for a single monthly fee. 

This includes great product landing pages, stock photos, fonts, print templates and more. Use each template in an unlimited number of projects and customize it to your needs. There's no shortage of beautiful and modern landing page templates on Envato Elements:

2. Key Benefits of ThemeForest (& Envato Market)

ThemeForest is the best choice when you need to buy a product landing page template right now. ThemeForest is part of Envato Market, a suite of marketplaces that cater to various creative needs. 

When you need an individual landing page template, head on over to ThemeForest to buy and download your template. Here are the best-selling landing page templates on ThemeForest:

Your Choice (What’s Right for You?)

If you’re a serial entrepreneur with many brands to promote or if you’re working with a large number of clients and need creative assets regularly, Envato Elements offers the best bang for your buck. Sign up for Envato Elements now. 

Or, if you need a landing page template or any other asset to use right now, then head on over to ThemeForest (or another Envato Market site) to find the perfect template for your needs. 

Common Landing Page Questions Answered (FAQ)

If you’re wondering whether you need a landing page, you probably have some questions about landing pages and their purpose. Here, we’ve gathered common landing page questions and answers: 

1. What Is a Landing Page Exactly?

Great question! If you want to design a landing page, first you need to know what a landing page is and when to use it. Luckily, we've got a detailed guide that'll answer the question of what a landing page is:

• 

  What Is a Landing Page?

  Landing pages are an essential ingredient for increasing awareness of your website, and generating more leads or sales. Here's how to set one up, and then...
  
  

2. What’s the Difference Between a Landing Page and a Homepage?

Landing pages and homepages can be similar which is why the difference between them can be confusing. But your homepage is the first page on your website that typically links to other pages on your site.

A landing page is focused on a single action and doesn’t link to any other pages. You can read more about the differences between the landing page and the homepage in our tutorial:

• 

  Landing Page vs. Website Homepage: When Do You Use Which?

  It's important to know the difference between a landing page vs a homepage. Here, we break it down and offer info on how to use each of them.
  
  

3. How Can I Increase the Conversion Rate on My Landing Page?

The main goal of your landing page is to get your visitors to make a purchase, register or sign up for your offer. As such, the best way to increase conversions is to reduce all the distractions and use compelling copy. Read more about how to increase landing page conversions: 

• 

  10+ Tips: How to Design High-Converting Landing Pages

  If you create a landing page, it's imperative that it converts. Here, we offer up over 10 different tips for landing page design that converts right out of...
  
  

4. What Should My Landing Page Include?

The first impression your visitors have of your landing page could mean the difference between making a sale or turning them away. As such, there are several elements your landing page needs to include. We’ve outlined all of them in the guide below: 

• 

  5 Characteristics of a Great Landing Page

  An effective landing page is crucial for making conversions. Let's take a look at aspects and examples that will help you make the most out of your landing...
  
  

5. Can I Make a Landing Page in WordPress?

Yes, you can. HTML templates are not the only way to design templates. If you want to use WordPress for your landing page, read the tutorial below: 

• 

  How to Create a Landing Page in WordPress

  Learn how to create a landing page in WordPress for free, and encourage people to buy or sign up to your service. In this post, I'll show you how to modify...
  
  

More Product Landing Page Templates for 2021

 Looking for a product launch landing page made for your industry? You'll find one from Envato Tuts+. We've rounded up hundreds of landing pages you can use on our website. Take a look at some of them here:

• 
  Landing Pages
  
  
  20 Best Book & eBook Landing Page Theme Designs (2021 Examples)
  
  
  Brenda Barron


• 
  Landing Pages
  
  
  20 Best Real Estate Landing Page Templates (Downloads for 2021)
  
  
  Brenda Barron


• 
  Mobile App
  
  
  23 Best Mobile App Landing Page Template Designs (2021 Examples)
  
  
  Brenda Barron

Learn More About Landing Pages From Envato Tuts+

Landing pages are useful for getting more leads. There are lots of ways to make yours  successful.

If you're interested in learning more about landing pages, Envato Tuts+ is a great resource. We've got many handy guides to set you on your way. Here's just a sample:

• 
  Landing Pages
  
  
  Landing Pages and Drip Campaigns: How They Work Together
  
  
  Tomas Laurinavicius


• 
  Bootstrap 4
  
  
  How to Build an Animated Bootstrap Landing Page With Material Kit
  
  
  George Martsoukos


• 
  Landing Pages
  
  
  How to Create a Landing Page in WordPress Quickly
  
  
  Brenda Barron

Showcase Your Product With a Beautiful Product Landing Page Design for 2021

Product landing page templates are the perfect way to showcase your product and highlight all its benefits and features. Make sure your product launch meets all your business goals. Choose the perfect product landing page template from Envato Elements and ThemeForest.

You may find product landing page templates online for free, but don't be fooled. If you want to create the best product landing pages, you need high-quality product landing page templates. That means going premium on an Envato marketplace.

Why not download your favorite landing page product template today?

Editorial Note: This post has been updated with contributions from Nathan Umoh  and Brenda Barron. Nathan is a staff writer with Envato Tuts+. Brenda is a freelance instructor for Envato Tuts+.