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July 28, 2021 07:21 pm

Walmart To Sell Its E-commerce Technologies To Other Retailers

Walmart's investments in software and retail technologies it used to transform its business from a brick-and-mortar to one that combines both in-person and online shopping will now be made available to other retailers for the first time, the company announced today. From a report: Through a strategic partnership with Adobe, Walmart will integrate access to Walmart's Marketplace, as well as its various online and in-store fulfillment and pickup technologies, into the Adobe Commerce Platform. The technologies will be made available to both Adobe Commerce and Magento Open Source customers, Adobe says. The deal will allow Walmart to potentially reach thousands of small to mid-sized retailers, who will effectively be able to tap into the same tools that one of the largest global retailers is using to run their business. Through the partnership, Adobe retail customers will be able to do things like show store pickup eligibility and available pickup times online; offer multiple pickup options like curbside and in-store pickup; provide their store associates with mobile tools to pick for orders, validate item selections and handle substitutions; and use tools to communicate with customers about their pickup orders, like those where customers can alert store associates of their ETA or arrival for curbside pickup. Another aspect of the partnership will allow retailers to syndicate and sell their products across Walmart's Marketplace.

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