HalloApp is a private ad-free social network from two early WhatsApp employees

Two of the earliest employees behind WhatsApp have emerged with a new private social network called HalloApp.

Starting Monday, anyone can download and sign up for HalloApp in Apple’s App Store and Google Play on Android devices. There are many parallels between HalloApp and WhatsApp: the app is designed for group or individual chats with close friends and family, the only way you can find people is by knowing their phone number, the messages are encrypted, and there are no ads.

While other startups have over the years tried and failed to build successful social networks for close friends (RIP Path), the pedigree of HalloApp’s two cofounders, Neeraj Arora and Michael Donohue, makes this particular effort notable. They both worked at...

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