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June 27, 2021 08:34 pm

'No Evidence' Chance Meetings at the Office Boost Innovation

The New York Times reports:When Yahoo banned working from home in 2013, the reason was one often cited in corporate America: Being in the office is essential for spontaneous collaboration and innovation. "It is critical that we are all present in our offices," wrote Jacqueline Reses, then a Yahoo executive, in a staff memo. "Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people and impromptu team meetings." Today, Ms. Reses, now chief executive of Post House Capital, an investment firm, has a different view. "Would I write that memo differently now?" she said. "Oh yeah." She still believes that collaboration can benefit from being together in person, but over the last year, people found new, better ways to work. As the pandemic winds down in the United States, however, many bosses are sounding a note similar to Ms. Reses' in 2013. "Innovation isn't always a planned activity," said Tim Cook, chief executive of Apple, about post-pandemic work. "It's bumping into each other over the course of the day and advancing an idea you just had." Jamie Dimon, chief executive of JPMorgan Chase, said working from home "doesn't work for spontaneous idea generation, it doesn't work for culture." Yet people who study the issue say there is no evidence that working in person is essential for creativity and collaboration. It may even hurt innovation, they say, because the demand for doing office work at a prescribed time and place is a big reason the American workplace has been inhospitable for many people... "There's credibility behind the argument that if you put people in spaces where they are likely to collide with one another, they are likely to have a conversation," said Ethan S. Bernstein, who teaches at Harvard Business School and studies the topic. "But is that conversation likely to be helpful for innovation, creativity, useful at all for what an organization hopes people would talk about? There, there is almost no data whatsoever. All of this suggests to me that the idea of random serendipity being productive is more fairy tale than reality," he said.... Professor Bernstein found that contemporary open offices led to 70 percent fewer face-to-face interactions. People didn't find it helpful to have so many spontaneous conversations, so they wore headphones and avoided one another. The chief people officer at real estate marketplace Zillow believes this always-in-the-office culture is what's ultimately lead to problems like long hours, the lack of representation, and burnout, according to the New York Times, which notes Zillow, Salesforce, and Ford are now reconfiguring their offices with fewer rows of desks and more places for informal gatherings. "Some experts have suggested a new idea for the office: not as a headquarters people go to daily or weekly, but as a place people go sometimes, for group hangouts."

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