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June 9, 2021 03:02 pm GMT

Segment launches customer journey tool to build fine-grained personal experiences

Twilio Segment announced a tool, which is available starting today, to help marketers create fine-grained customer journeys. Until now the company has enabled marketers to build buyer personas and broader audiences, but this enables users to have much greater control of their interactions with a customer. Company co-founder and CEO Peter Reinhardt says that marketers […]

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