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June 8, 2021 02:58 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gd7xXqwgb0E/
Google ditches pay-to-play Android search choice auction for free version after EU pressure
Google is ditching a massively unpopular auction format that underpins an choice screen it offers in the European Union, it said today. Eligible search providers will be able to freely participate. The auction model was Google’s ‘remedy’ of choice — following the 2018 EU $5BN antitrust enforcement against Android — but rivals have always maintained […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gd7xXqwgb0E/
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