Top 25 Landing Page WordPress Themes for 2021 Websites

Stuck on how to get your next website off the ground? Set up a landing page to attract attention, capture leads, and prep to launch your site. This collection of WordPress landing page themes should start you off right.

If you’re getting ready to launch your site or a new product, there’s no better way to announce the launch date and collect visitor information than to use a landing page theme for WordPress. They also come in handy when you want to host a webinar and allow people to register and attend.

The reason WordPress landing page themes work so well is because they focus on one goal alone: that goal will likely be to collect information from anyone who lands on the page, but could equally be to encourage people to follow social media accounts, purchase one single product, or show support in some other way.

They’re void of all potentially distracting elements and offer visitors only two options–to convert, or leave.

“Being a Conversion-Centered Designer is the next evolution of design in business, and armed with today’s learning you’ll be making your boss/clients very happy when their conversion rates go up.” – Oli Gardner, Unbounce

In this article, we’ll show you the best WordPress landing page templates available on Envato Elements and Themeforest. We'll also share some tips on making sure your landing page converts.

5 Top WordPress Landing Page Themes From Envato Elements (Unlimited Use)

Do you use WordPress on a daily basis? Are you a web designer or freelance developer? Do you need to create landing page WordPress websites for multiple clients? Then your best option is Envato Elements.

This subscription-based marketplace offers you unlimited high converting WordPress themes for a monthly fee. You can also download all types of web templates, CMS templates, graphic elements and millions of digital creative assets.

To show you what I mean, here's a selection of 5 top high converting WordPress themes to create the best WordPress landing pages.

1. BeSmart - High-Converting WordPress Landing Page

The BeSmart WordPress landing page template  features a beautiful and elegant design on top of advanced features designed to help you increase conversion rates. It can be used to promote web apps, mobile apps, and a variety of marketing and startup websites. This WordPress landing page theme fully responsive, optimized for search engines, and comes with an advanced framework with tons of customization and theme options.

2. Focus High Converting Landing Page WordPress Theme

The Focus High Converting Landing Page WordPress Theme comes with a clean and responsive design. This WordPress landing page template has powerful features to help you design a highly-converting landing page. Main features include:

• Visual Composer Drag & Drop Page Builder Plugin.


• One-click demo install


• Several premade demos


• Optimized for search engines


• Beautiful CSS3 Animations


• And more

3. Ola - Multipurpose App WordPress Landing Page Theme

If you want to promote your app, consider the Ola theme. The WordPress landing page theme features a colorful design packed with features such as:

• Powerful theme admin panel


• The ability to display testimonials and app features


• Optimized to load fast


• Extensive documentation


• Fully responsive


• WooCommerce integration

4. Attraction - Responsive WordPress Landing Page Theme

If you want to launch your landing page quickly, try the Attraction WordPress landing page template. It’s a responsive one-page template, built for promoting and selling products, services, or events. The template includes several layouts which can be easily customized with the drag-and-drop page builder and you can create as many sections as you need to promote your products and events. Create landing page WordPress websites with this!

5. Animo – Creative WordPress Landing Page Template

The Animo WordPress landing page theme features a clean and elegant design that allows you to remove distractions from your website, so your visitors have higher chances of converting. 

You can create unlimited layouts, include as many screenshots of your product as you want, and display testimonials to build social proof. On top of being responsive and optimized for SEO, the Animo landing page WordPress theme makes it easy to collect visitor data.  

20 Best WordPress Landing Page Templates From ThemeForest (Single Purchase)

On the other hand, if you don't like subscriptions and only need one WordPress landing page theme, we've got you covered. ThemeForest offers professional high converting WordPress themes, just like Envato Elements. But you can choose the one that fits your needs and make a single purchase. You'll get lifetime updates and support, no subscription need.

These ThemeForest one page WordPress landing pages are a great choice whether you want to create a coming soon page or build hype for an upcoming product or a webinar. They’re also responsive, so you can rest assured your landing page will look great no matter the device.

1. Deva - New WordPress Landing Page Template

Deva is a new WordPress landing page template that's quickly becoming a crowd favorite. This ThemeForest one page WordPress landing page comes with many cool features. You'll get 30+ pre-made demos, 102 inner pages, 180+ blocks and over 20 headers and footers.

Deva has everything you need to create landing page WordPress websites. User upqodedesign said: 

Just two words - UNIQUE AND CREATIVE DESIGN, that's 3 actually, whatever, it worth it!! And very good support BTW!

Visit the live preview to see all the different WordPress landing page you can quickly make!

2. Smartic - WordPress Landing Page WooCommerce Theme

If you run an online store or plan to launch a new one, you know landing pages are very important. Smartic is one of the newest WordPress landing page templates. And it works perfectly with WooCommerce.

Smartic comes with over 36 demos for your eCommerce stores. This WordPress landing page theme is fully responsive and works nicely with Elementor.

Do you want to create landing page WordPress websites for your stores? Visit the live preview and see all you can do with Smartic.

This is a fantastic Wordpress theme for our online retail business. So easy to set up, connect with plugins and the support is unmatched. Highly recommend. -User coolpoolsusa

3. Moto - Multipurpose WordPress Landing Page Theme

The Moto landing page is a responsive and multipurpose landing page template for WordPress. It can be used to promote an upcoming launch of your app as well as promote a new product or a service. You can display all the benefits, showcase testimonials from other users, and insert several calls to action to encourage visitors to sign up. If you’ve been looking for a lead generation theme, look no further than the Moto landing page.

4. Foton - Software and App Landing Page Theme

Foton is one of the many high converting WordPress themes available on ThemeForest. It’s a modern landing page theme that fits perfectly with the tech world. The layout is easy to navigate and modify. You can add your images, but don’t shy away from using the included illustrations to add some more life to this lead injection theme. 

5. Coeus - Cryptocurrency Landing Page WordPress

The cryptocurrency industry operates entirely online, and you’ll need a WordPress landing page if you want to stand out from the crowd. Enter Coeus, a landing page theme designed for the modern age. Coeus includes six different designs and fantastic isometric illustrations. Quickly customize this lead generation theme with its page builder. You’ll have this template up and running in no time.

6. Alfena - SaaS Startup WordPress Theme

Alfena is an amazing WordPress theme if you’re looking to create a landing page for a SaaS product, a mobile app, or even a web app. Additionally, consider the Alfena theme if you’re looking for a theme that’s been heavily optimized, especially for SEO and mobile devices.

7. LandKit - Intuitive WordPress Landing Page Theme

LandKit is an intuitive WordPress landing page theme that comes with Hybrid Composer page builder, so you can easily create and modify page layouts simply by dragging and dropping elements into place. It can be used to promote not only the launch of your app or a website, but also to promote the launch of your ebook or a book, contest entries, crowdfunding, and more.

8. Meminz - Modern WordPress Landing Page Theme

The Meminz features a modern design and is a perfect choice for any company or developer that wants to encourage people to download their newest software. Key features include:

• Includes Visual Composer Builder


• Easy Digital Downloads Compatibility


• Supports Contact Form 7


• Theme Options with Redux framework


• Responsive


• Unlimited Color and Variants


• Translation Ready


• Includes the ability to insert accordions, Tabs, and other elements

9. LeadInjection - Versatile Landing Page WordPress Theme

The LeadInjection WordPress landing page theme can be used for a variety of purposes, from promoting an ebook to announcing the launch of your online course. The theme features a clean and modern design and comes packed with premade layouts and a custom plugin designed to help you convert visitors into buyers and subscribers. Customers love the design quality:

Great theme, amazing support! Simple, original, clean and modern theme for landing page or entire site. ;)

10. IT Solutions Mitech - Technology, IT Solutions & Services WordPress Theme

The Mitech WordPress theme is perfect for creating landing pages for software, technology, or app websites. Alternatively, it’s also a great choice for startups and small businesses who are looking to create professional landing pages. Mitech comes with 6 unique demos and 6 header designs for setting up a strong first impression and a variety of useful plugins including the WPBakery Page Builder and Slider Revolution. Additionally, this theme is cross-browser and SEO optimized to help you reach a wider audience.

11. Urip - Professional WordPress Landing Page Template

The Urip template is a modern and responsive WordPress landing page template with bold typography and clean design. You’ll be able to edit the premade layouts with ease thanks to the Visual Composer builder and you can customize the entire look of your site through the admin panel. It also includes Revolution Slider and integrates with WooCommerce on top of being responsive and optimized for SEO. Customers praise the design and features available:

This is a great theme with lots of extras. Support is friendly and very helpful. I will look at themes from Ninetheme from now on before considering any theme from anyone else.

12. Fluid - Startup and App Landing Page Theme

Fluid is an excellent choice if you’re looking to create a tech, startup, or app related landing page. It’s a great WordPress theme that comes with over 40 custom shortcodes, 9 modern and simplistic homepage designs, and a full setup for an online portfolio too. Of course, Fluid is a fully responsive and retina ready theme that comes pre-equipped with all the standard plugins such as Contact Form 7, Revolution Slider and Visual Composer so you can easily customize your landing pages.

13. LandX- Multiconcept Landing Page Theme

The LandX is a multi-purpose and responsive WordPress landing page template with five homepage styles, unlimited color schemes, MailChimp integration, and a plethora of other features that allow you to customize the theme and display the main benefits of your product as well as your team members, testimonials, and more. Check out what our customers love about this theme:

Great looking landing page. Very customizable. Helped make [our website] a success.

14. Sonno - WordPress Landing Page Template for Startups

If you’re a startup that wants to gather leads before the official launch date, the Sonno theme is a great choice. It features a responsive, modern design and it’s easy to customize. You can choose between four homepage variations, embed YouTube videos anywhere, and use more than 500 icons to add extra visual appeal to your site.

15. Innovio - Multipurpose Landing Page Theme

Innovio is a WordPress theme that’s been specifically designed to function as a multipurpose landing page theme; that means it’s going to match whatever your landing page needs might be. Customization and editing are made easy through the drag and drop page builder. In addition to the integrated social media sharing, Innovio also includes a wide variety of shortcodes specifically created to help you design a custom landing page.

16. Shopaddict - WordPress Landing Pages To Sell Anything

Shopaddict is a WordPress landing page theme that’s been specifically designed and optimized to help you make the most sales. Thanks to the drag and drop page builder, you can create landing pages that are as simple and minimal or as long and diverse as you need them to be. Some of Shopaddict’s notable features include:

• Coundown plugin


• GDPR and RTL-ready


• 99+ Ccstom shortcodes


• Fully responsive and retrain ready layouts


• Custom, advanced SEO options


• Layer Slider and Revolution Slider

17. One - Creative Product Landing Page Theme

The One theme is a creative WordPress landing page template that integrates perfectly with MailChimp and Contact Form 7, so you can easily capture visitor information. 

The theme is fully responsive, and you can easily showcase the benefits of your product and feature testimonials to build social proof. It’s also easy to use which is one of the main reasons customers love it:

Good support and easily editable.

18. Cora - A Creative MultiPurpose WordPress Theme

The Cora theme is a large, multipurpose WordPress theme that makes fantastic and highly creative landing pages. It works great for just about any business, for example for freelancers, agencies, consultants, photographers, or filmmakers’ sites. 

Its code is clean and written for fast loading. Additionally, Cora comes with a plethora of premade designs such as 25 inner pages and 12 homepages that you can easily turn into a compelling and creative landing page.

19. Riven - App, Game, Single Product Landing Page

Riven is one of the great high converting WordPress themes out right now. This lead injection theme is focused on promoting apps, games, and products stylishly. 

Its multiple add-ons and sections make customization a breeze. You’ll feel confident about creating the landing page you deserve with Riven’s ease of use. 

20. ShiftKey - Landing Pages WordPress Theme

Our last entry on our list is one of our top 20 landing pages on ThemeForest. ShiftKey is great for tech entrepreneurs and small business owners from any industry. It’s completely customizable and very responsive across devices. Capture leads with its contact forms. There are few high converting WordPress themes better than ShiftKey.

3 Free Landing Page WordPress Themes

A premium WordPress landing page is always our recommendation, but we know it doesn’t always fit every budget. That’s why we’re sharing a few free landing page WordPress options that you can get started using at no cost right from WordPress!

1. Landing Pagency - WordPress Landing Page Theme Free

This free WordPress landing page theme is focused on agencies. If you’re starting a marketing firm or consultancy, Landing Pagency has a look that will attract clients.

2. Superb Landingpage - WordPress Landing Page Theme Free

Superb Landingpage is a free lead injection page option that can work across multiple industries. It’s easy to edit and has a lot of advertising space that can be used.

3. Builders Landing Page - WordPress Landing Page Theme Free

If you’re in construction and need clients, try out this free lead generation theme. It’s simple and features a contact form that leads can fill out.

Free Premium WordPress Landing Page Themes From ThemeForest

Choosing a free WordPress landing page doesn’t mean that you have to sacrifice premium quality. ThemeForest gives away new free WordPress themes every month.

That means that you can enjoy premium quality without the premium price! If your budget can’t fit paying for a lead injection page from Envato Elements or ThemeForest, check out the free landing pages and WordPress themes that you can choose from.

5 Tips For Creating a Landing Page That Converts

Landing pages, when used right, can be your best marketing asset and dramatically impact your bottom line. Here are a few important best practices to keep in mind so you can create a great landing page that converts visitors into buyers and subscribers.  

1. Leave Out Unnecessary Elements

The goal of a landing page is to convert the visitor into a buyer or a subscriber. With this in mind, avoid linking back to other parts of your website or any other external link. If you’re building a coming soon page and want to build your social media following at the same time as you build your email list, consider including the links to your profiles on the thank you page that displays after they fill out the form.

2. Reinforce Your Company’s Credibility

If people can see you’re credible, they’re more likely to convert. Add testimonials, reviews, and features in other publications on your landing page. You can also showcase partnerships with other reputable companies.

3. Write Compelling Headlines

When writing a headline for your landing page, use words that identify your visitor’s problem and explain why your product or service is the best solution for it.

4. Ask Only for the Necessary Information

While it might be tempting to gather as much information about your visitors as possible, keep in mind that shorter forms convert better. Ask only for the absolute crucial information and use your email campaigns to get to know them better.

5. Test Everything

The last piece of advice is to test everything on your landing page. This includes your calls-to-action, buttons, colors, form placement, and more. For best results, make sure the current version of your landing page is up for at least two weeks so you can see how effective it is. You can then start making small changes to fine tune your landing page.

5 Landing Page Design Trends for 2021

A landing page 20 years ago had the same goals as one made in 2021, but the design of these pages has changed dramatically over the years. If you want to keep visitors and leads engaged, follow some of these 2021 landing page design trends.

1. Large Typography

This trend is being seen everywhere this year. A large and unique font is not only trendy, but it’s a standout way to get straight to the point.

2. Bold, Vibrant Colors

Pastel colors are still in use, but if you want a landing page that’s ahead of the curve, go bold. It’s a trend that’s been making its mark for the last couple of years. Make a statement through rich, lively colors that jump off your landing page.

3. Minimal Design

Minimal design has been popular for the last few years, but it’s still a strong design trend. A scaled-down look is appealing, but it’s also practical. A landing page should be easy to understand from the first glance. Too much clutter gets in the way of your message.

4. Illustrated Interpretations

High-resolution photos are still in style, but illustrations, especially isometric illustrations, are all the rage in 2021. Illustrating ideas and concepts turn a boring, by-the-numbers landing page into something more creative and surreal. When you’re competing for leads, it’s a useful trend to hold attention.

5. Embedded Video

If a picture is worth a thousand words, how many are a video worth? In 2021, a lot. Every online audience consumes video to be entertained and to be informed. Your landing page can take advantage of including a looping video or explainer video.

Get Started with the Best WordPress Landing Page Theme

Thanks to a plethora of WordPress landing page themes, you can whip up a gorgeous landing page in a couple of hours without breaking the bank. Pair that with our themes above and you’ll have a landing page that not only looks great but also converts.

Get one step closer to launching your website or product by choosing the best WordPress landing page theme right now and you’ll be off to the races!

Learn More About Landing Pages and Conversion

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  What Is a Landing Page?
  
  
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  How to Become a Conversion-Centered Designer
  
  
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  A Beginner’s Guide to Successful Conversion
  
  
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  How to Create an Elementor Landing Page for WordPress
  
  
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  20 Elementor Landing Page Templates for WordPress (to Improve Conversion)
  
  
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  25 Best Product Landing Page Templates (Great 2021 Design Examples)
  
  
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Editorial Note: This post has been updated with contributions from Maria Villanueva. Maria is a staff writer with Envato Tuts+.