Twitter is buying Scroll, the subscription service that removes ads from news sites

Twitter’s acquisition spree continues today with Scroll, a $5-a-month subscription service that removes ads from participating news sites (including The Verge). Twitter is working on building out a new kind of subscription plan that will include Scroll, the recently acquired Revue newsletter service, and other homegrown Twitter services. In a blog post announcing the deal, Scroll CEO Tony Haile says that one reason he sold his company is because “Twitter’s ambitions are larger than people suspect.”

The Scroll service is an ingenious hack that uses third-party cookies or browser extensions to tell websites to not serve ads to you. It’s not quite an ad-blocker per se but instead sends a portion of your subscription fee to the participating...

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