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March 19, 2021 06:06 pm

Amazon Will Spend $1 Billion Per Year on NFL's Thursday Night Football

The NFL wrapped up its broadcast contract negotiations for the next eleven years, and a big winner was Amazon, which scored exclusive national rights to Thursday Night Football (TNF). From a report: Going forward, the NFL's weekly Thursday games will be exclusive to Amazon Prime Video, a big change for a package that was previously on terrestrial television or cable. The deal runs from 2023 to 2033 and, according to a report from CNBC, will see Amazon pay $1 billion per year for the TNF package. Thursday Night Football is the NFL's newest and cheapest TV package, but the deal lets Amazon creep closer to parity with the NFL's other licensees, mainstream TV networks like Fox Sports, ABC/ESPN (Disney), CBS (Viacom), and NBC (Comcast). CNBC's report has the other four channels paying upward of $2 billion per year each, and unlike Amazon, the TV networks get to take turns airing the Super Bowl. The NFL's new deal contains streaming provisions for the other providers, too. Each network can now simulcast their games on their streaming service, and some deals scored one or two streaming-exclusive games.

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