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March 2, 2021 03:25 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/PghbqV0uTac/disney-ceo-suggests-theres-no-going-back-to-pre-covid-film-releases
Disney CEO Suggests There's No 'Going Back' To Pre-COVID Film Releases
As Disney prepares to release "Raya and the Last Dragon" in theaters and as a premium on-demand title this Friday, CEO Bob Chapek says that he thinks the experimentation his studio and others in Hollywood are doing with releasing movies during the pandemic will permanently change the movie business. From a report "The consumer is probably more impatient than they've ever been before," Chapek said during a Q&A at the Morgan Stanley Technology, Media and Telecommunications Conference, "particularly since now they've had the luxury of an entire year of getting titles at home pretty much when they want them. So, I'm not sure there's going back. But we certainly don't want to do anything like cut the legs off a theatrical exhibition run." Disney previously released its remake of "Mulan," initially a March 2020 theatrical release, as a premium title for $29.99 for Disney+ subscribers while Pixar's "Soul" went from being a theatrical June 2020 release to a Christmas Day release on Disney+ at no extra cost. [...] Disney has yet to show an exact number of days it would like to shorten the theatrical window to, but Chapek's remarks suggest that the hybrid release strategy Disney is using for "Raya" may be a model it continues to explore while it waits for the box office to return to normal. Once it does, Disney has a very good reason not to leave movie theaters behind, as the studio grossed a record $11.1 billion worldwide in 2019 off of films like "Avengers: Endgame," "Frozen II," and a CGI remake of "The Lion King." "This is a fluid situation and it's fluid for two reasons: The short term impact of COVID on the number of screens open and on consumers' willingness to go back, but also the fundamental changes of consumer behavior, which might be more profound," Chapek said. "We are watching very carefully... to see how long term those preferences are going to shift. and that's why we talk about flexibility so often."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/PghbqV0uTac/disney-ceo-suggests-theres-no-going-back-to-pre-covid-film-releases
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