Intel has to be better than lifestyle company Apple at making CPUs, says new CEO

Intel’s new CEO, Pat Gelsinger, doesn’t start his new role until February, but he’s already prepping the company to take on Apple’s M1 chips. The Oregonian, a local newspaper in Oregon where Intel maintains a large presence, reports that the chip maker held an all-hands company meeting yesterday, and Gelsinger attended.

“We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino” makes, Gelsinger reportedly told Intel employees. “We have to be that good, in the future.”

Intel has been facing increased competition from both Apple and AMD recently. Apple announced its transition to its own silicon back in June, calling it a “historic day for the Mac.” The transition has gone well,...

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