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December 20, 2020 07:37 pm

Facebook's Criticism of Apple's Tracking Change Called 'Laughable' by EFF

The MacRumors site writes:Facebook's recent criticism directed at Apple over an upcoming tracking-related privacy measure is "laughable," according to the Electronic Frontier Foundation (EFF), a non-profit organization that defends civil liberties in the digital world. Facebook has claimed that Apple's new opt-in tracking policy will hurt small businesses who benefit from personalized advertising, but the EFF believes that Facebook's campaign against Apple is really about "what Facebook stands to lose if its users learn more about exactly what it and other data brokers are up to behind the scenes," noting that Facebook has "built a massive empire around the concept of tracking everything you do...." According to the EFF, a number of studies have shown that most of the money made from targeted advertising does not reach app developers, and instead goes to third-party data brokers like Facebook, Google, and lesser-known firms. "Facebook touts itself in this case as protecting small businesses, and that couldn't be further from the truth," the EFF said. "Facebook has locked them into a situation in which they are forced to be sneaky and adverse to their own customers. The answer cannot be to defend that broken system at the cost of their own users' privacy and control." "This is really about who benefits from the normalization of surveillance-powered advertising..." argues the EFF. And they ultimately come down in support of Apple's new privacy changes. "Here, Apple is right and Facebook is wrong."

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