Nintendo asks brands to keep politics out of Animal Crossing

Animal Crossing: New Horizons launched back in March, and since then, brands have jumped into the cozy virtual world to do everything from releasing streetwear to organizing voters. Now, however, Nintendo has decided to implement some rules that restrict some of what companies can do in the game. That includes keeping things family-friendly, not using Animal Crossing as a marketing tool, and, most notably, keeping politics out of the game. You can find the complete rules here.

“While our services and products are generally for personal use only, we understand there may be situations in which businesses and organizations would like to use or reference the game in relation to their business,” Nintendo says. “As such, we would like to share...

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