Verizon pulls misleading ads claiming its 5G service is necessary for firefighters

Verizon has agreed to pull 5G advertisements claiming its new network was “built for” firefighters and first responders, after the National Advertising Division and the Better Business Bureau began looking into the ads following complaints they were misleading.

The decision, first reported by Ars Technica, follows Verizon’s announcement earlier this week that it would be expanding its low-band 5G coverage to tens of millions more customers in the US, in conjunction with the launch of Apple’s new 5G-ready iPhone 12 line.

The ads in question, however, predated Verizon’s nationwide 5G rollout and began airing first as part of a 5G Super Bowl ad campaign. The campaign touted Verizon’s supposedly speedier network technology as purposefully...

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