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October 1, 2020 02:18 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p6OoQ_HIrss/
SAP continues to build out customer experience business with Emarsys acquisition
SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised over $55 million, according to PitchBook data, gives SAP customer personalization […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p6OoQ_HIrss/
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