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September 29, 2020 08:50 pm

Cloudflare's Privacy Crusade Continues With a Challenge To Google Analytics

An anonymous reader quotes a report from Fortune: Cloudflare is launching a privacy-friendly rival to Google Analytics. Google Analytics is a free toolkit that's used by website administrators across the globe to help them track the behavior of the people visiting those sites -- how they find them, what they do there, the devices they're using, and so on. However, the service -- the most popular of its kind -- also helps Google track websites' visitors, so it can better profile them for advertising purposes. This privacy-invasive aspect makes many people squeamish. And that's where Cloudflare would now like to step in. Around its birthday every year, the decade-old company -- which went public last year -- announces a move intended to "give back" to the wider Internet community. These moves are often related to privacy. On Tuesday, it unveiled Cloudflare Web Analytics, a free-to-use toolkit that largely replicates what Google Analytics offers -- minus the invasive tracking, and thus the ability to assess the performance of targeted ads carried on websites. Cloudflare Web Analytics is immediately available to the company's paid customers, but any website owner will be able to use it from some point in the coming months. Cloudflare's scale is crucial here [...] because it takes substantial resources to run a free analytics platform, and Cloudflare already has a giant network that can support the load. Cloudflare Web Analytics isn't the company's only big announcement this week. "On Monday, Cloudflare launched a beta testing program for a cloud technology called Durable Objects," the report adds. "You can read the technical explanation here, but in essence this is a tool that allows developers of online services to make those services comply with the increasing number of data-localization and data-protection laws that limit where users' data is supposed to go." "With Durable Objects, Cloudflare says, it is possible to specify where particular data will reside on Cloudflare's network, so -- for example -- a German user's data does not have to leave Germany. Or, with an eye to other current news, a service such as TikTok could ensure that U.S. users' data never leaves the U.S., without having to create a separate version of its service for that country."

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