Qualcomm hopes to topple AirPods Pro with adaptive noise cancellation for true wireless earbuds

Qualcomm is today announcing Adaptive Noise Cancellation for true wireless earbuds, which it calls “a new technology designed to deliver an improved user experience for earbuds with integrated ANC.” Adaptive Noise Cancellation will adjust sound performance in real time, according to the company, based on how the earbuds fit in a user’s ear. If the fit changes slightly, the Adaptive ANC will adapt to ensure consistent performance.

Sound familiar? This is almost exactly what Apple does with the AirPods Pro, which continuously adjust the level of noise cancellation 200 times per second. And the “adaptive EQ” feature of AirPods Pro automatically tunes sound output based on the shape of your ear. Qualcomm is trying to reach par with Apple in...

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